From 24th to 26th February 2020, We wait for you in HIP, Madrid Fair
HALL 14.0 – STAND I911

HIP (Horeca Profesional Expo),  the annual event to innovate and boost your business.
Innovation: Present and future of the HORECA sector

Go back to your business with new competencies, strategies and business models and solutions to improve your customer experience and results account.

In a period of profound transformation, in which the barriers between foodservice and retail are blurred and in which the fight for the stomach quota increases, companies and professionals in the Horeca sector must bet with determination for innovation , as well as by the search for new concepts and trends and the generation of experience that allows to decant the consumer’s decision in their favor.This generation of experience must be differentiated not only by the gastronomic offer, but also by knowing how to combine the human and social factor of our sector with sustainability and efficiency in processes, operations, resources and management.

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